Sweet, Addictive And Impossible To Resist: Max More Releases “Cherry”

As one of South Africa’s most promising emerging pop artists, Max More continues his upward trajectory with the release of his brand-new single, Cherry. Blending infectious pop melodies with funky production and heartfelt storytelling, Cherry is Max’s most personal and sonically adventurous release to date—an irresistible anthem that captures the excitement, uncertainty and emotional pull of falling for someone who keeps you coming back for more.

Entirely produced by Max More himself, Cherry represents a defining moment in his artistic journey. Built from the ground up, the single showcases his evolution not only as a songwriter but also as a producer, highlighting a more refined and distinctive sonic identity through fresh textures, infectious rhythms and a sound that is unmistakably his own.

At its heart, Cherry is an anthem for the hopeless romantic. It explores the magnetic push-and-pull of a new romance filled with mixed signals, uncertainty and undeniable chemistry. Like the sweetness of its title, the relationship is addictive—impossible to let go of, even when you know it’s not good for you.

“‘Cherry’ is a song that’s really special to me. It’s a production I built from the ground up, and I think it reflects my development as an artist more than anything I’ve released before. It’s about finding my sound, experimenting with different textures, and discovering new ways to express myself. So much of it came from me, and that’s why it means so much.”

“At its core, ‘Cherry’ is for the hopeless romantics. It’s about that electric tension with someone who keeps pulling you back in—the mixed signals, the confusion, the excitement of new love, even when you know deep down they probably aren’t the one. Sonically, it’s fun, funky and incredibly addictive. Producing it was some of the most fun I’ve ever had making music, and I hope listeners can feel that energy from beginning to end.”

Driven by irresistible grooves, playful production and an infectious energy, Cherry invites listeners onto the dancefloor while simultaneously pulling them into an emotionally honest story of longing, hope and vulnerability. It marks another exciting step forward for an artist steadily carving out his place within South Africa’s contemporary pop landscape.

Max More has continued to build impressive momentum with each release:

  • Debut single “Stuck on You” introduced listeners to his heartfelt songwriting and established him as an exciting new voice in South African pop.
    became a breakthrough success, spending more than 24 weeks on the 5FM Top 40 while reaching #1 on the 5FM Indie Chart for three consecutive weeks.
  • Earlier this year, “Hot & Heavy” continued that upward trajectory, peaking at #1 on the 5FM Indie Chart for two consecutive weeks.
  • With “Cherry,” Max More continues to build on that momentum while unveiling what is arguably his most confident and authentic body of work to date.

At just 20 years old, Max More is a singer, songwriter and producer creating music at the intersection of pop and indie pop. Raised in a family deeply connected to music, he developed a passion for performing from an early age through choir, theatre and the performing arts. By the start of high school, he had already committed to pursuing music professionally and has spent the past eight years refining his songwriting, production and artistry.

Following the completion of school in 2024, Max took the leap into releasing his own music, embracing vulnerability and authentic storytelling as the foundation of his work. His songs explore love, heartbreak, self-discovery and the emotional complexities that connect us all.

For Max, music is both a creative outlet and a form of therapy. Every release reflects his personal experiences and ongoing journey of growth, with the aim of making listeners feel understood through honest, relatable storytelling. Constantly evolving as both a producer and vocalist, he continues to shape a sound that is uniquely his own—one built on emotion, authenticity and connection.

With Cherry, Max More delivers his strongest artistic statement yet, further establishing himself as one of South Africa’s most exciting emerging pop artists.

Cherry is available to stream and download on all major platforms here.

Connect with Max More on social media:
Instagram | YouTube | TikTok