Ladles of Love launches ‘Love Food’ campaign

Ladles of Love has announced the launch of its ‘Love Food‘ campaign. The campaign kicks off in February and continues until the end of March. As a PBO, Ladles of Love is qualified to issue section 18A Tax certificates to all individuals and companies sponsoring children to assist in reaching its goals.

“Sadly, small children living in impoverished communities are battling hunger every day,” says Ladles of Love.

The impact of unemployed parents means that there is no food at home and no money for toys. The result is a lack of stimulation and social engagement and these factors, together with malnutrition, can cause stunted growth and cognitive development issues, the organisation adds.

The Ladles of Love Nourish Our Children Programme for 2023 supports Educare Centres by understanding the financial and psychological challenges they face daily, with children arriving at school starving and unable to focus or learn, let alone play.

“Our campaign will drive fundraising and create awareness, allowing us to provide 40 Educare Centres with highly nutritious food, recipes and meal plans to serve 4 000 small children. We will train and enable the centre’s cooks to prepare ‘Love Food’ for children, which is highly nutritious, delicious food served with ladles of love,” says Ladles of Love.

“To strengthen small children’s eye-hand co-ordination and physical development — as well as encourage them to play — we will be giving every child a bright, colourful, bouncing ball to personalise and call their own,” says founder and director of Ladles of Love Danny Diliberto.

The organisation says that it is reaching out to organisations, companies, brands and individuals to get involved by sponsoring a child two healthy meals a day for a month and a ball to play at R250 or R3000 per child per year.

“By alleviating hunger in our small children during early childhood development, we are investing in building a healthy nation of future leaders. Their big goal is to sponsor all 4 000 children by selling vouchers from our online shop,” concludes the organisation.

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