adidas Originals and Willy Chavarria Launch Comienza Con El Sueño Collection

adidas Originals and Willy Chavarria Launch “Comienza Con El Sueño” Collection

As the world’s attention turns to football’s biggest stage for the summer’s FIFA World Cup 2026™ tournament, adidas Originals and Willy Chavarria release Comienza Con El Sueño – a collection and campaign grounded in the belief that dreams don’t begin on the world stage, but long before.

They begin in the streets that raised us, the voices which guided us, the culture, rhythm, and pride we carry every day. It’s where drive is built, identity takes form, and we learn to play for something bigger than ourselves, a collective dream.

Because, when the moment everyone waits for finally arrives, it doesn’t come out of nowhere. It carries everything that came before it. Comienza Con El Sueño honors that journey, the space between who we are and where we come from – where the dream truly begins.

At the heart of the collection, adidas Originals and Willy Chavarria deliver a full range of officially accredited Selección Nacional de México World Cup merchandise, as only they could. Following a first appearance on Willy Chavarria’s Autumn/Winter 2026 runway, the range of FMF-badged apparel includes soccer jerseys, tracksuit, long soccer short and rugby shirt silhouettes in dual motifs both inspired by iconic Mexico football heritage.

Elsewhere, the collection expands the pitch into the surrounding moments of football culture: a blazer, long twill short and button-up shirt fit for a coach, and stand-ready soccer and merch tees, crewneck, scarf and caps. Throughout, motifs of Chavarria’s signature embroidery, graphic touches, and the collection’s namesake slogan – a declaration stitched into the garment itself.

Footwear includes the Willy Mega Low and Megaride AG XL – both built on the Megaride franchise tooling with an exaggerated upper, Chavarria branding at the tongue and hits of red throughout – alongside the Willy Chavarria Megaride Copa, a football-inspired silhouette.

Within the accompanying campaign, adidas Originals and Willy Chavarria spotlight the rising youth talent of the Selección Nacional de México, introducing a new generation of footballers whose ambitions are set on future World Cup stages. Featured players include senior National Team standouts Jesús Gilberto Orozco and Jeremy Márquez, alongside Omar Campos, who has previously earned national team call-ups, and Ariel Castro, the youngest of the group.

adidas x Willy Chavarria Comienza Con El Sueño collection is priced from R1599 – R4499 and available online.

About adidas Originals
Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.

About Bad Bunny
Bad Bunny, born Benito Antonio Martínez Ocasio, is a multi-platinum global recording artist and 7x GRAMMY® winner whose genre-defying sound and unapologetic individuality have reshaped modern music and culture. Named Spotify’s most-streamed artist worldwide for four separate years (2020–22 and 2025), he made history in 2025 with 19.8 billion streams, the highest total of any artist globally that year, becoming the only artist ever to top Spotify’s Global Wrapped list four times. His album “DeBÍ TiRAR MáS FOToS” was also named Spotify’s Global Top Album of 2025.

In 2025, he anchored a groundbreaking 30-show residency, NO ME QUIERO IR DE AQUÍ, at the Coliseo de Puerto Rico, selling nearly half a million tickets and turning the island into the epicenter of the global music conversation. The residency concluded with a 31st show, live-streamed globally by Amazon Music, becoming the most-watched single-artist performance in the platform’s history. His career has long redefined scale: he previously set the record for the highest-grossing tour in a single calendar year, selling 2.4 million tickets across 81 shows and generating $435 million and broke the Barclays Center revenue record, surpassing Jay-Z.

In 2026, Bad Bunny made history when “DeBÍ TiRAR MáS FOToS” became the first fully Spanish-language album to win the GRAMMY® Award for Album of the Year, a landmark moment for Latin music and global culture. He also headlined the 2026 Apple Music Super Bowl halftime show, transforming one of the world’s largest broadcast stages into a celebration of Spanish-language music and culture.

His career is marked by a series of unprecedented milestones: becoming the first artist to earn an Album of the Year nomination for a Spanish-language project with “Un Verano Sin Ti”; the first Latin artist to chart 100 entries on the Billboard Hot 100; and the first Spanish-language act to headline Coachella. He has delivered the most-watched NPR Tiny Desk performance in the series’ history and has earned 12 Latin GRAMMY Awards®.

Beyond music, Bad Bunny has become a force across fashion and entertainment: co-chairing the Met Gala, gracing the cover of Vogue Italia, leading major campaigns for brands such as Calvin Klein, starring in film projects with Darren Aronofsky and Adam Sandler and making a historic appearance on Saturday Night Live as both host and musical guest before returning for the show’s landmark 50th anniversary celebration. In October 2025, he hosted the season premiere, marking his second time leading the iconic program.

With a singular voice and boundary-pushing artistry, Bad Bunny continues to shape a new era in global entertainment, one where language, genre and geography are no longer limitatio.

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