Good Life Show reinvents the culinary stage with the immersive IMBO Theatre of Taste
The Good Life Show is breaking the mould in 2026 with the launch of the IMBO Theatre of Taste Culinary Arena, a new 360-degree format that brings audiences directly into the action at both the Cape Town and Johannesburg events.
Now in its sixth year, the show has evolved into one of the continent’s leading platforms for the “good living” economy, drawing thousands of consumers, buyers and industry stakeholders from across Africa and international markets.
The 250m² interactive arena merges live demonstrations and masterclass kitchens into a single immersive platform for the first time, making the chef-led experience more accessible, participatory and sensory.
Sharu Sobie, PepsiCo South Africa’s Marketing | Rice, Pasta & Legumes, says:
“IMBO, a brand that epitomises the concept of #Every Day Good Eating, or EDGE, is a natural fit as headline sponsor for the Theatre of Taste at the Good Life Show. IMBO, which markets legumes such as dried beans, lentils and split peas, also has grains, popcorn and sago in their product range. With a hefty list of acknowledgements from South Africa’s health associations and foundations, IMBO is especially proud that its legumes are approved as part of The Heart and Stroke Foundation Eating Plan and carry the Heart Mark. IMBO legumes have also been recognised as a “Smart Food Choice” by the Cancer Association of South Africa (CANSA), and every pack carries the CANSA Seal of Recognition. Add to that the endorsement by The Glycemic Index Foundation of SA and recognition by Diabetes South Africa (DSA), and you have the perfect, plant-based food.”
Seated guests can enjoy exclusive tasters prepared by the back-of-house culinary team to sample the chef’s recipe that is being demonstrated at the time.
Heidi Warricker, Chief Events Officer at organiser Live Events, says the shift to a single platform will make the interactive cooking sessions more accessible, broadening their educational reach while amplifying inspiration.
The first leg of the Good Life Show will be held at the Mother City’s Cape Town International Convention Centre from May 29–31, while the second will be staged at Johannesburg’s Sandton Convention Centre from September 18–20.
The Good Life Show Cape Town:
- Venue:
- Cape Town International Convention Centre (CTICC2)
- Dates & Times:
- Friday, 29 May 2026, from 10:00 to 18:00
- Saturday, 30 May 2026, from 10:00 to 18:00
- Sunday, 31 May 2026, from 10:00 to 16:00
- Tickets:
- General Admission Adult: from R150 (excluding booking fee)
- Weekend (Saturday & Sunday) Adult: from R230 (excluding booking fee)
- Youth (ages 12 – 16): R50 (excluding booking fee)
- *Child aged 12 under: FREE
- Bookings through Quicket:
- Be sure to secure your tickets now here.
The Good Life Show Joburg:
- Venue:
- Sandton Convention Centre (New Venue)
- Dates & Times:
- Friday, 18 September 2026, from 10:00 to 18:00
- Saturday, 19 September 2026, from 10:00 to 18:00
- Sunday, 20 September 2026, from 10:00 to 16:00
- Tickets:
- General Admission Adult: from R150 (excluding booking fee)
- Weekend (Saturday & Sunday) Adult: from R230 (excluding booking fee)
- Pensioners: from R120 (excluding booking fee)
- Youth (ages 12 – 16): R50 (excluding booking fee)
- *Child aged 12 under: FREE
- Bookings through Quicket:
- Be sure to secure your tickets now here.
*Children must be accompanied by a paying adult (maximum of 2 children per paying adult.
About the Good Life Show
Aimed at anyone with an interest in food, health, wellness, the environment or more conscious living as well as trade professionals (retail and foodservice) looking for innovative high-quality products, The Good Life Show will feature thousands of high-quality and innovative food, drink and conscious living brands and products available in South Africa right now.
Connect with the Good Life Show on social media:
Facebook | Instagram | YouTube | TikTok
Connect with The Plant Powered Show on social media:
Facebook | Twitter | Instagram
About Ndarama Works
Ndarama Works is a business development and program leadership company offering outsourced management services to local and international clients. Led by internationally recognised leadership, the professional teams focus on transforming the continent and helping businesses expand their market reach and impact in sustainable living across Africa, Europe, Canada, and the US.
