TCL Officially Ranked as Global Top 2 TV Brand for Two Consecutive Years
TCL Electronics, a leading consumer electronics brand, has again been recognised as the Global Top 2 TV Brand by the market research company Omdia.
According to Omdia’s Global TV Sets Report 2023, TCL has officially maintained its second position in the global TV market by brand for the second year in a row, with a total of 25.26 million units in TV shipment which represents a 12.5% market share. This achievement was driven in part by the company’s successful premium TV offerings, which include a series of Mini LED TVs that were introduced in 2023. This product segment has experienced rapid growth in recent years and continues to enjoy remarkable market demands.
Mr. Mike Chen, General Manager at TCL South Africa, said:
“With the ever-evolving landscape of home entertainment, TCL’s commitment to innovation and quality has once again positioned us as leaders in the global TV market. This recognition underscores our relentless pursuit of excellence and dedication to delivering an unparalleled viewing experience. We’ve also experienced remarkable growth in South Africa, a testament to our strong brand presence and effective market strategies. We are excited to continue disrupting the television market in the region.”
With the goal of expanding and enhancing its premium TV product portfolio, TCL launched the world’s first Mini LED TV back in 2019, also making it the first company to mass-produce Mini LED TVs. With its multiple proprietary Mini LED technologies and strong algorithm capabilities, TCL is delivering unparalleled display quality and a premium viewing experience with its TVs.
TCL has also released a series of Mini LED TVs measuring 98 inches and above in the past year. Notably, the world’s largest 115-inch QD-Mini LED TV made its debut in North America during CES 2024, boasting over 20,000 local dimming zones and a peak brightness of 5,000 nits.
In 2024, TCL remains dedicated to raising the bar for Mini LED TV technologies and inspiring greatness among users worldwide through its innovations.
More information on these units and more can be found at TCL South Africa | TVs and Electronics | TCL.com.
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About TCL
TCL Electronics is a fast-growing consumer electronics company and leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally with 22 manufacturing facilities and over 90 000 employees around the globe. According to OMDIA, TCL has been ranked the number one bestselling Android TV and the number two LCD global brand in terms of sales volume consecutively in 2019, 2020 and 2021. TCL specialises in the research, development and manufacturing of consumer electronics products ranging from TVs, audio and smart home products. After spending 40 years at the forefront of consumer technology, TCL has pushed the boundaries of what’s possible, raising the bar across our industry, and proudly pioneering new innovations. TCL introduced the world’s first big-screen QLED TV in 2014, pioneering quantum dot colour technology and more recently in 2019, TCL introduced the world’s first Mini-LED TV raising the bar for depth, dimension, and contrast.
