SA sibling pop-duo, Super AD bring the thrill of love and heartache with their debut single, ‘Joy’
Meet Super AD – sibling duo made up of Ben and Gem Adey – have burst onto the music scene with their debut single, Joy, a track that’s equal parts celebration and reflection on the highs and lows of love.
“We wanted to capture that bittersweet feeling,” explains Gem. “It’s amazing how love can be both exhilarating and painful, but in the end, the joyful moments linger the most.”
The single began as a casual demo, shared by Ben and soon took on a life of its own. Recognizing its potential, they expanded it into a full song that truly captures their sound.
“The energy was contagious,” says Ben. “We knew right away that Joy was special—it had that movement and vibe we both love, something that makes you want to get up and dance.”
The recording process for Joy was scattered across many weeks, whenever the sibling duo could find spare time after work. With contributions from friends who added keyboard parts, backing vocals, claps, and harmonies, the single became a community effort that reflects the duo’s vision of music. Ben describes their sound as “joyful pop” that radiates positivity.
“We wanted our music to sound like a shared experience, something that brings people together,” he shares.
Raised on a farm in KwaZulu-Natal’s midlands, the siblings grew up immersed in music, thanks to their parents’ eclectic tastes and encouragement. Gem recalls her childhood as one filled with freedom and dreaming.
“My head was always in the clouds,” she laughs, “while Ben was busy practicing his rockstar moves with an air guitar.”
Their sound pulls inspiration from a range of influences, from Coldplay and Kings of Leon to the music of their childhood, like Billy Joel and Andrea Bocelli. Together, they blend their diverse tastes into a unique sound that celebrates both connection and individuality.
For fans curious about what’s next, Super AD hints at a follow-up EP in the works.
“This single is just the beginning,” says Ben. “We’re excited to keep sharing our stories, one song at a time.”
Joy is available now on all streaming platforms here. Follow Super AD on social media: @superadband
