Ster-Kinekor Launches The Ultimate Search For The ‘SK Squad’ Of Content Creators

If you’re the friend who follows the cinema listings and movie releases, books the tickets first, can quote iconic movie lines, and knows who directed which actors in what movie, Ster-Kinekor needs you!

The country’s leading cinema exhibitor has launched an exciting new interactive campaign to search for the next SK Squad of creative content creators who love everything about movies and watching them on the big screen. The nationwide talent search, the first phase of which runs until 27 August, invites passionate cinema enthusiasts, lifestyle creators, and digital influencers to become the official faces and voices of SK Squad.

Lynne Wylie, chief marketing officer of Ster-Kinekor Theatres, explains:

“Our ultimate goal with this exciting campaign is to build and activate an elite squad of content creators who can authentically engage movie-loving audiences, create compelling cinematic content, and champion the Ster-Kinekor brand across digital platforms.”

“Once the search phase of the competition is complete, we will look to appoint a community of passionate cinema fans who know how to turn their love for movies into exciting, original content. What we are looking for is creativity, confidence, personality and a genuine love for watching movies on the big cinema screen.”

How to enter

The competition is now open for entries and closes at midnight on 27 August 2026. Creators who live and breathe movies, pop culture, and lifestyle content are encouraged to submit their entries and showcase their unique storytelling flair.

To enter, create an original TikTok video, no longer than 60 seconds, showing what the magic of cinema – and watching a film on the big screen – mean to you. Next, you need to post your video publicly on TikTok using the hashtag: #SKSquadSearch. In addition, you need to email your full name, contact details, and video link to SKTsquad@sterkinekor.com before the closing date. Late entries won’t be accepted, so don’t leave your big-screen moment sitting in drafts.
Participants and fans are also encouraged to follow the official Ster-Kinekor TikTok Channel. As the campaign’s central hub, fresh content, weekly competition updates, and interactive community moments will be posted during the competition period and as the search unfolds.

So, what are you waiting for? Get creating for your chance to turn your love of movies and the cinema into something that could become much more than a passion. This exciting initiative is presented by Ster-Kinekor in collaboration with BIGGI Popcorn and Slush Puppie, two brands that are synonymous with the full-on cinema experience.

For all the entry requirements, campaign terms, and conditions, and information about the competition, visit the official SK Squad competition page on the Ster-Kinekor website.

For news and updates, go to Facebook or Twitter.

Use the hashtags:
#DoMoviesRight #sterkinekor #SKSquad #BIGGIPopcorn #SlushPuppie