Miss South Africa is an honoured guest of makeup giant

L’Oréal Paris at Paris Fashion Week

L’Oréal Paris: the brand that empowers Women to ‘Walk Their Worth’

L’Oréal Paris, the beauty sponsor of Miss South Africa 2023, welcomed reigning queen Natasha Joubert to the city of lights where she will be their guest of honour at Paris Fashion Week.

As part of their iconic Walk Your Worth event, L’Oreal Paris will welcome their global spokesperson to the runway, including a special appearance by the reigning Miss SA Natasha Joubert. The event is scheduled to take place on 1 October 2023 at Ecole Militaire.

The aim of this special happening – this is the fifth edition of Le Défilé, L’Oréal Paris – is to inspire all women to unapologetically show up in the world and walk towards their destiny in confidence.

In addition to attending the Walk Your Worth event, Natasha will also be hosted for a lab tour at L’Oréal, where she will learn more about the sustainability efforts taken by the beauty giant.

Natasha said: “It’s such a privilege to be in this wonderful city that is the very epicentre of fashion. It’s why I’m so thrilled to be here for Paris Fashion Week as a guest at an event that is dedicated to empowering women to embrace their worth and showcase their beauty inside and out. How lucky am I that L’Oréal Paris, the Miss SA official makeup, skin and hair care sponsor, invited me to be a part of this most prestigious of all the global Fashion Weeks.”

In a ground-breaking partnership for the brand, L’Oréal Paris’s association with Miss South Africa 2023 had them providing an array of high-quality products to the finalists, ensuring they radiated confidence and glamour throughout the competition.

L’Oréal Paris also assembled a team of talented makeup artists who contributed their expertise to the five-part reality Miss South Africa TV series Crown Chasers as well as the glittering Miss South Africa finale, held at Sun International’s flagship venue, the SunBet Arena at Time Square, Pretoria in August.

Stephanie Weil, CEO of the Miss South Africa Organisation, said from Paris:

“This sponsorship aligns fully with our brand. Its commitment to inclusivity and diversity dovetails with our 2023 rule changes that raised the age limit and allowed married women and those with children to participate for the very first time.”

She said the overarching tenet of the Miss South Africa Organisation is that

“true beauty emerges from self-confidence, authenticity, a healthy lifestyle and the tools to maximise one’s assets.”

Redefining the notion of beauty to celebrate the individuality and diversity of all South African women is what we believe in. It is why we are so pleased that Natasha has been invited to attend Walk Her Worth which will be held on a famous Paris Fashion Week runway.

The public outdoor runway show will take place at the École Militaire – a national monument in the heart of Paris and a symbol of French excellence. As an official partner of Paris Fashion Week, the brand’s ambition for this year’s show is to celebrate the beauty, the strength, and the potential of women through the lens of Walk Your Worth.

This bold approach reflects the L’Oréal Paris longstanding commitment to supporting all women around the world. Le Défilé L’Oréal Paris will embrace the synergy between beauty and fashion: both accessible and aspirational, the show will share the diversity and heritage of the Paris fashion scene.

“We are honoured to be one of the official sponsors of Miss South Africa 2023,” said Ayanda Mackay, Marketing Manager for L’Oréal Paris Skin, Makeup and Hair. “This partnership allows us to support and uplift women as they journey to redefine what it means to be a beauty queen. We believe that when women are empowered, they can achieve anything they set their minds to, and we are thrilled to be a part of this incredible platform.”

Follow L’Oréal Paris on their social media channels to stay up to date with the latest announcements and exclusive content featuring Miss South Africa 2023.

Miss South Africa is presented by Weil Entertainment in association with Sun International. SABC3 is the official broadcast partner.

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