Join The Conversation At DSS Africa 2026

What to Expect at Digital Signage Sessions Africa

Digital Signage Sessions Africa brings together leading technology vendors, integrators, consultants, end users and industry experts to explore the opportunities, challenges and future direction of digital signage across the continent.

The programme features presentations, panel discussions and case studies covering market trends, technology innovation, digital-out-of-home, retail media, smart cities, AI, system integration and real-world deployment strategies. Attendees will gain valuable insights from both international thought leaders and local industry pioneers who are actively shaping Africa’s digital signage landscape.

Explore the sessions below and discover why DSS Africa is set to become a key meeting point for the continent’s digital signage community.

Digital Signage Sessions Africa sessions:

Date: Tuesday, 30 June 2026
Venue: Hall 1 – Presentation Zone, Kyalami Grand Prix Circuit, Johannesburg
Entrance fee: No charge for Mediatech Africa visitors

Session 1:

Topic: Digital Signage Global Trends Keynote “From ProAV to Platforms: Digital Signage Reinvented”
Time: 11:00 – 11:30
Presenter: Florian Rotberg [Invidis Consulting]

Session 2:

Topic: Panel Discussion: Technology “State of the Market: Digital Signage in South Africa”
Time: 11:30 – 12:00
Presenters: Petrus Venter [Ethniks] and Mohammad Bilal Sayed [Enra]

Session 3:

Topic: Global Best Practice Keynote “Around the World in 30 Minutes: Signage Inspiration”
Time: 12:00 – 12:30
Presenter: Florian Rotberg [Invidis Consulting]

Session 4:

Topic: Fireside Chat: Digital Signage in Hospitality, QSR & Stadia with Uniguest CEO Matt Goche
Time: 12:30 – 13:00
Presenter: Matt Goche [Uniguest CEO] and Florian Rotberg [Invidis Consulting]

The programme is subject to change. Please check the agenda for updates here.

As Africa’s digital economy continues to expand, digital signage is emerging as one of the continent’s most promising growth sectors. According to industry experts at invidis consulting, Africa is increasingly being recognised as one of the last major growth frontiers for the global digital signage industry.

While mature markets in Europe, North America and Asia continue to evolve, Africa presents a different opportunity. Across many regions, organisations are adopting digital technologies without the burden of legacy infrastructure, creating opportunities to implement modern, connected signage solutions from the outset.

The drivers behind digital signage adoption are familiar: growing urbanisation, increasing digital connectivity, expanding retail environments, transportation networks and corporate communication requirements. What makes Africa unique is the pace at which many markets are embracing digital transformation.

Of course, challenges remain. Infrastructure constraints, energy reliability, foreign exchange volatility, import costs and skills shortages continue to shape the market landscape. These factors can make large-scale deployments more complex than in more established markets.

Despite these challenges, the opportunity is significant. Local integrators, technology providers and communications specialists are playing a critical role in driving adoption, while international manufacturers and software providers are increasingly looking to Africa as a strategic growth market.

Looking ahead, Africa’s long-term potential extends beyond digital signage. With the world’s youngest population, rapid urbanisation and growing digital adoption, the continent is well positioned to benefit from advances in AI, smart cities, intelligent retail environments and data-driven out-of-home networks.

Join the Conversation at DSS Africa

Against this backdrop, Digital Signage Sessions Africa (DSS Africa) arrives at a pivotal moment for the industry. Presented by invidis and Mediatech Africa, DSS Africa will bring together international technology vendors, local integrators, consultants, end users and industry leaders for a day of insight, discussion and networking focused on the future of digital signage across Africa.

Whether you are exploring new market opportunities, looking to understand emerging technologies, or seeking connections with key players in the African ecosystem, DSS Africa offers a unique platform to engage with the industry’s most important conversations.

Event details: