Jive Frenzy hits the Western Cape
Summer just got more exciting with Jive’s latest campaign, We Mos All Family. This campaign has taken the Western Cape by storm, with Jive becoming the most sought-after drink of the season!
And the reason for this craze? Well, Jive has introduced a limited edition of bottles that feature popular nicknames of the diverse and culturally rich region. It’s no wonder everyone is talking about it.
Jive has always been a brand that has been synonymous with the community of Cape Town. With humble beginnings in the city, the brand has always been an integral part of every major occasion in the Western Cape. And this summer, Jive has taken it to another level with their We Mos All Family campaign. This campaign has further established Jive as the go-to drink for locals, as it recognises and celebrates the local culture in its hometown.
The best part? You can join the fun too! Get your hands on a Jive bottle, look for your nickname, and let the adventure begin – one bottle at a time. And who knows, you might just spot your own nickname on a Jive bottle!
What we love about this campaign is that, once again, Jive calls upon the whole Western Cape to join their family; it is culture-inclusive – a factor that many giant global companies seem to overlook when rolling out campaigns to the Western Cape consumer.
“We Mos All Family is not about bloodlines; it’s about community. Jive has always stood for that: community and one big family. I invite everyone in the Western Cape to join our family, find their favourite Jive flavour with their nickname or their favourite nickname, and just celebrate! So Let’s all jive together,” says Jive Founder, Sharief Parker.
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About The Beverage Company
The Beverage Company is South Africa’s leading independent manufacturer and distributor of carbonated soft drinks, energy drinks, mixers and still beverages. Established in 2018 following the merger of Little Green Beverages and SoftBev (Quality Beverages and Shoreline), the Beverage Company proudly produces many of South Africa’s most loved local hero and global champion drinks. With a national footprint and distribution supply-chain, we provide customers and consumers with high-quality beverages at a more affordable price. BevCo has over 75 years of combined industry experience as an innovative soft drink company producing South Africa’s much loved Refreshhh, Reboost, Coo-ee and JiVE brands. The PepsiCo franchise brands of 7UP Free, Mirinda, Mountain Dew, Pepsi, Pepsi Light and Pepsi Max are also represented by Bevco in Sub-Saharan Africa.
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