Western Cape Is Always The Home Of Community
With the seasonal Summer influx of tourists across the Western Cape, one of the major drawcards to the region is the cultural hubs of the communities and neighbourhoods, which continue to thrive and welcome all who visit.
The culture of the Western Cape goes beyond boundaries, with neighbourhoods coming together as one community. Regardless of background, culture, or where you live, the pride of the Western Cape lies in its ability to embrace diversity and foster a deep sense of belonging.
Enver Duminy, CEO of Cape Town Tourism, says:
“Summer in Cape Town isn’t just a season; it’s an attitude! We want every visitor to feel the rhythm of summer, the joy of reconnecting, and the pure magic of this city. Cape Town is the place to be, and we are ready!”
Building on this spirit, Jive launched the My Jive, My Hood initiative in October, aimed at uniting the diverse neighbourhoods of the Western Cape. At its core, the campaign celebrates the vibrant energy of local communities, encouraging residents to reconnect with their roots through shared experiences and a renewed sense of pride. More than just a celebration, this initiative is about creating lasting connections and fostering a sense of belonging across the city’s diverse neighbourhoods.
By highlighting iconic areas such as Die Baan (Langebaan), Die Plain (Mitchells Plain), and Bontas (Bonteheuwel), My Jive, My Hood is sparking a renewed sense of pride and unity throughout the Western Cape. The initiative encourages residents to share their personal stories, embrace their heritage, and support local projects that nurture the cultural vibrancy of their communities. Showcasing the famous nicknames of local areas, the campaign visually celebrates the region’s cultural richness.
To get involved, simply scan the QR code on a Jive product and follow the easy prompts to enter the competition. Share your details, select the neighbourhood you want to represent, and you’ll be in the running to win one of over 65,000 instant prizes as well as a monthly grand prize of a R2000 Takealot voucher every time you participate.
Raise a JiVE to your neighbourhood and embrace the summer spirit one community at a time.
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About The Beverage Company:
The Beverage Company (BevCo) is a leading South African beverage manufacturer, offering a wide range of high-quality carbonated soft drinks, energy drinks, mixers, and still water. With over 75 years of combined industry experience, BevCo produces popular local brands like Refreshhh, Reboost, Coo-ee, and JiVE. BevCo also represent PepsiCo’s franchise brands, including 7UP Free, Mirinda, Mountain Dew, Pepsi, Pepsi Light, and Pepsi Max in Sub-Saharan Africa. Committed to diversity and growth, BevCo aims to lead the industry with exceptional quality while positively impacting society and the environment.
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