It’s The Time Of The Year For Storytelling and Connection
People often joke and refer to Cape Town as a “dorp” or a village. It’s not because of its size, but rather due to the pace at which it moves. However, the residents of this large village know that when it does move, it moves with generosity. Dotted all over the Western Cape, initiatives, private partnerships, and brands are gearing up to connect, share their stories, and move others when it matters the most.
Boxing Day Cup was started in 2016 and is hosting its 8th annual golf day this year and each committee member is given the opportunity to select a charity that could benefit from the proceeds raised on the day. This year, Boxing Day Cup decided to support Soil for Life, a charity making a huge difference in the lives of people in their communities.
On December 26th, Boxing Day Cup will have raffles, auctions, and other opportunities for the golfers to donate and assist in raising funds for Women of the Soil. The proceeds will be handed over to them in the first week of January 2024.
The money collected will be used to fund and assist women in their continued education, support, and development in gardening. It will also be used to help keep their soup kitchens open and thriving in communities that desperately need assistance.
Thanks to the generous donation from Bev Co, each golfer will receive a goodie bag and a Jive cooldrink. Local businesses can get involved as an opportunity to market their products or services by including business cards or other items in the goodie bag.
Another instance of amazing connection was Jive’s sponsorship of Ek en Jy’s Street Cricket sponsorship in Koringberg, held on December 6. It’s another initiative that brings together a community for a day of youth sports, fun, and community storytelling and sharing.
Check out Jive’s website and visit the Women of the Soil initiative to find out how you can support. Let’s Jive together and celebrate the spirit of togetherness with Jive’s “We Mos All Family” campaign”.
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About The Beverage Company
The Beverage Company is South Africa’s leading independent manufacturer and distributor of carbonated soft drinks, energy drinks, mixers and still beverages. Established in 2018 following the merger of Little Green Beverages and SoftBev (Quality Beverages and Shoreline), the Beverage Company proudly produces many of South Africa’s most loved local hero and global champion drinks. With a national footprint and distribution supply-chain, we provide customers and consumers with high-quality beverages at a more affordable price. BevCo has over 75 years of combined industry experience as an innovative soft drink company producing South Africa’s much loved Refreshhh, Reboost, Coo-ee and JiVE brands. The PepsiCo franchise brands of 7UP Free, Mirinda, Mountain Dew, Pepsi, Pepsi Light and Pepsi Max are also represented by Bevco in Sub-Saharan Africa.
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