Creating intergenerational wealth has become a critical focal point in the South African economy. Post-apartheid South Africa has seen an increase in first-generation black entrepreneurs and professionals, and now with the entry of the second-generation black women as economic players, it has become vital for there to be platforms that facilitate the next generation of wealth creators.
The brainchild of Jolly Mokorosi, a financial services professional with a passion for financial education, Wealth@Work is a digital offering produced with Entrepreneur Connect Africa, powered by JT Comms. Wealth@Work uses digital media to address financial strategy, focusing on some of the gaps women face in the current economic landscape where financial products alone are insufficient on the journey to creating wealth.
“Building business models where economic empowerment is an outcome is at the core of the vision of JT Communication Solutions. Partnering with Jolly Mokorosi and Mokorosi Financial Consulting to create Wealth@Work speaks to fighting for social justice while impacting development and problem-solving in business networks and creating products that enable strategic partnerships, job creation and stimulating the economy through entrepreneurship,” says Isabel Tapfumaneyi, the marketing manager at JT Comms.
Kicking off on 8 March 2021, which is International Women’s Day, the first season of Wealth@Work is an online series of conversations created to foster dialogue on how women can maximise their wealth. With financial strategy at the heart of Wealth@Work, this series aims to provide vital information to its audiences. This season the show profiles people who are successfully implementing wealth strategies as well as the key lessons learnt along the way. The show also explores the impact and results of strategies implemented by previous generations.
“In post-apartheid South Africa, black women are becoming progressively exposed to vast opportunities to access new income streams through entrepreneurship, professional careers and transformational initiatives. It has become crucial for conversations around wealth creation and management to be at the centre of South African households.” shares Jolly Mokorosi
Research has revealed that the most financially illiterate group of adults in South Africans is black women. Historically financial products and to some extent financial literacy campaigns, have failed to take this group into account in a meaningful manner. Many products fail to account for the impact of cultural and social needs of black South Africans. It is therefore not surprising that stokvels continue to present attractive alternatives to upwardly mobile women when faced with the reality of financial products that do not account for their unique needs.
Through Wealth@Work, Jolly Mokorosi will chat to various guests on how they are leveraging wealth strategies in their respective spaces. Wealth is a rather complex issue, and consequently people encounter many obstacles in their attempt to create and sustain multigenerational wealth.
