Tourism’s Carbon Story Is Bigger Than Its Footprint
This Tourism Month, Verified Impact – the sustainability standard behind a Southern African pilot programme helping tourism properties get a clear picture of their carbon footprint – is using real tourism data to show why measuring carbon footprints in tourism matters, why comparison matters even more, and why keeping wild places wild belongs in the climate conversation.
When one thinks about the climate impact of tourism, the conversation usually begins with emissions: flights, vehicles, electricity, generators and fuel. That does matter. But it is only half the story.
This, according to Duncan Pritchard, Director of ETC Africa, Verified Impact’s carbon measurement and verification partner:
“Across Southern Africa, tourism provides an economic reason for vast areas of natural habitat to remain intact. Those landscapes are not simply beautiful places to visit. Their soils and vegetation store carbon, support biodiversity, protect water systems and sustain ecological processes that disappear when natural land is transformed. Wild areas are climate infrastructure.”
Tourism has two carbon stories to understand: the emissions created by operating tourism businesses, and the invaluable carbon sinks that tourism helps give economic value to protecting.
Verified Impact which is the tourism specific, local carbon footprint standard being developed through the kimkim Climate Action Pilot Programme, delivered in partnership with kimkim, the Wilderness Leadership School, ETC Africa and The Eco Travel Boutique. The project is putting verifiable data behind tourism sustainability claims, while helping the industry better articulate the economic value of responsible, thoughtful tourism operations. kimkim is a US-based travel company that joined the 1% for the Planet in 2025, pledging at least 1% of its annual revenue to environmental causes while continuing to fund climate related projects.
Pritchard explains:
“A carbon footprint is a starting point, not an answer. Is 12 kg CO₂e per bed night good? Could it be 9? Why is another lodge at 25? Is that because it is less efficient, or because it relies on a carbon-intensive electricity grid? Does its remote location mean greater generator use or longer supply chains? Are game drives, laundry, food or low occupancy pushing emissions higher? Without context and comparison, carbon accounting gives you numbers. Benchmarking turns those numbers into useful information.”
Verified Impact benchmarks properties against comparable African tourism operations rather than international averages that often bear little resemblance to operating realities on the continent. In doing so, it is building one of the most meaningful datasets yet on the carbon performance of African ecotourism, creating a clearer picture of what good performance actually looks like in an African context
According to Pritchard, the patterns are already emerging, for example, grid-connected properties in the current dataset are averaging around 3.6 times the carbon emissions per bed night of comparable off-grid properties, largely because of the carbon intensity of South Africa’s electricity supply.
In safari operations, one of the largest operational opportunities can be something far less obvious: how game drives are managed. Emissions from game viewing vehicles tend to be one of the highest emissions sources at a lodge -not laundry, not the kitchen, the game drive.
The data is also revealing what Verified Impact calls a “behavioural dividend“: emissions reductions that require little or no capital investment. Better energy optimisation, vehicle utilisation and basic operational discipline can reduce emissions before a property spends a rand on new technology.
“This is precisely why comparison matters. Knowing that diesel represents 30% of a lodge’s footprint tells you something. Knowing that its diesel use per bed night is twice that of comparable lodges tells you where to start asking questions. That is when carbon data becomes management data.”
But in many landscapes, tourism provides something conservation cannot survive without: economic value attached to keeping land wild. A functioning lodge creates jobs, purchases local goods and services, pays conservation and concession costs, and generates revenue from landscapes whose value depends upon them remaining intact. That makes reducing tourism’s own operational footprint important for a much bigger reason.
Pritchard says:
“The goal is not simply to make tourism lower-carbon. It is to maximise the conservation and economic value tourism creates while minimising the carbon footprint required to create it.”
Tourism Month traditionally celebrates arrivals, jobs, visitor spend and economic contribution. Verified Impact believes another measure increasingly belongs alongside them: how efficiently tourism creates that value environmentally.
Pritchard says:
“A carbon footprint shouldn’t just be a number in a report. It should tell us where we can improve, where we’re performing well, and ultimately how tourism can become a stronger force for protecting the places it depends on.”
For more information about Verified Impact visit the website.
About kimkim
kimkimkimkim is a US-based travel company that helps travelers plan authentic, personalized trips around the world. Headquartered in Boulder, Colorado, the company connects travelers with local experts to create multiday itineraries across 90+ destinations worldwide. Since its founding in 2015, kimkim has completed over 35,000 trips.
About ETC Africa
ETC AfricaETC Africa has over 25 years of experience in sustainability, ecotourism, conservation and greenhouse gas reporting, having completed over 120 Greenhouse Gas Inventories for companies ranging from small non-profits to SMMEs and multi-nationals. ETC Africa believes in a pragmatic approach to climate change and managing client’s carbon footprint, working with them to find innovative and meaningful ways to communicate about and manage their carbon footprint.
About the Wilderness Leadership School
The Wilderness Leadership School was the first non-profit organisation in Africa dedicated to providing a pure wilderness experience for people of all backgrounds, races and nationalities. Steeped in a rich environmental history, the Wilderness Leadership School was founded in 1957 by the legendary Dr. Ian Player who, together with his friend and mentor Magqubu Ntombela, recognised the necessity for people to connect with the environment. Long before ecology had become a vogue catch-word, the Wilderness Leadership School foresaw the urgent need for a large body of well-informed, conservation-oriented leaders, capable of and dedicated to the defense of our planet’s irreplaceable natural resources.
About The Eco Travel Boutique
The Eco Travel Boutique designs unique and unforgettable travel experiences for travellers, across Southern and Eastern Africa, with sustainability at the heart of every itinerary. The company has a strong commitment to creating eco-conscious stays and experiences, supporting local communities, and reducing environmental impact. Through the promotion of responsible travel, the aim is to protect the region’s natural wonders and cultural richness, preserving them for generations to come.
