Mervyn Naidu appointed Commercial Manager at Time Out South Africa
Naidu is looking forward to bringing the experience economy to life in South Africa with Time Out.
Kagiso Media Radio (KMR) has strengthened its leadership team with the appointment of Mervyn Naidu as Commercial Manager of Time Out South Africa.
Naidu will oversee business operations and drive revenue growth. He will also work closely with the editorial and finance teams to maximise commercial opportunities.
Kagiso Media Radio partnered with Time Out – the global brand that inspires and enables people to experience the best of the city – in December, broadening its coverage in the country.
Time Out South Africa showcases the best things to eat, drink, and explore in cities across the nation.
Before joining Time Out South Africa, Naidu worked as the Head of Business Development at Mediamark. He also worked in direct sales at Jacaranda FM.
With a background in the media industry spanning 20 years, Naidu looks forward to building new revenue streams in the lifestyle and hospitality sector.
“I love the opportunity of a challenge. This role brings the experience economy to life and opens creative spaces for brands to get involved. The strength and reputation of the Time Out brand, together with the raft of excellent campaigns run internationally gives us great leverage and opportunity across South Africa,” he said.
Time Out South Africa has already launched in Cape Town and Johannesburg, with Durban and Pretoria next on the rollout plan.
Naidu hopes to build strong relationships with local clients to ensure long-term business opportunities.
“Trusted campaign executions is what clients require. We have the perfect combination of platform and creativity to deliver on client expectations. Being surrounded by a team that has a brilliant blend of editorial prowess and commercial finesse is bound to yield results.”
Anthea Carstens, General Manager: Kagiso Media Radio Publishing and Time Out South Africa, says Naidu’s appointment is in line with KMR’s vision to create meaningful audience and brand experiences.
“We are thrilled to welcome Mervyn as our new Commercial Head at Time Out South Africa. His expertise will be instrumental in driving our growth and ensuring we deliver innovative value to our clients and audiences. We are excited about achieving new milestones together and look forward to creating offerings that serve our clients’ needs and offer our audiences exclusive experiences.”
About Kagiso Media Radio
Kagiso Media Radio (KMR) is the broadcasting arm of Kagiso Media, which was established by Kagiso Trust Investments, and has invested in several South African radio stations over the past two decades. KMR’s broadcast portfolio includes two of South Africa’s most successful commercial radio stations; KwaZulu-Natal’s East Coast Radio and Gauteng’s Jacaranda FM (94.2). The award-winning stations keep their loyal followers entertained both on-air and online through quality content and innovative ideas. In December 2024, KMR expanded its portfolio with the introduction of Time Out South Africa through its KMR Publishing division.
About Time Out Group
Time Out Group is a global brand that inspires and enables people to experience the best of the city through Time Out Media and Time Out Market. Time Out launched in London in 1968 to help people discover the exciting new urban cultures that had started up all over the city – today it is the only global brand dedicated to city life. Expert journalists curate and create content about the best things to do, see and eat across over 350 cities in over 50 countries and across a unique multi-platform model spanning both digital and physical channels. Time Out Market is the world’s first editorially curated food and cultural market, bringing a city’s best chefs, restaurateurs and unique cultural experiences together under one roof. The portfolio includes eleven open Markets, several new locations with expected opening dates in 2025 and beyond, in addition to a pipeline of further locations in advanced discussions. Time Out Group PLC, listed on AIM, is headquartered in the United Kingdom. Learn more here.
