Celebrating Avatar Fandom On Tiktok
One of the biggest cinematic events of the year is happening and TikTok and Disney have partnered to launch first-of-its-kind creator-fueled, immersive experiences for 20th Century Studios’ Avatar: Fire and Ash, inviting TikTok’s community of more than 1 billion to explore the magic of Pandora like never before with exclusive film clips, content and in-app activations.
Where Fandom & Discovery Fuels the Theatrical Experience
TikTok is where global fandoms come to life, from deep dives into the filmmaking process to stunning cosplay and makeup tutorials. As one of our most vibrant fan communities, the conversation around Avatar isn’t just happening on TikTok, it’s being created here, with more than 100 million Avatar searches in the past year.
This passion doesn’t stop at the For You feed, it fuels real-world action. TikTok users reported they are twice as likely* as non-users to see Avatar: Fire and Ash on the big screen, and the platform is a direct path to the theater experience: research shows 47% of users say they discovered a new movie coming to theaters on TikTok, and after discovering a new movie on the platform 36% of users were inspired to purchase a ticket.
Dawn Yang, Global Head of Entertainment Partnerships, TikTok said:
“TikTok creators are more than just fans of Avatar, they’re deeply invested in its lore and are captivated by the behind-the-scenes artistry that brings the universe to life. We’re excited to partner with Disney to bring a dedicated, immersive in-app experience to TikTok, unlocking a new way for our passionate global community to engage with this cinematic universe and empowering creators to build upon its story.”
Ryan Stankevich, SVP, Marketing for Walt Disney Studios, said:
“Avatar: Fire and Ash demands a marketing approach as epic and immersive as the world James Cameron has created. We are grateful for our incredible partnership with TikTok, which allows us to meet global audiences at the place where creativity, fandom, and storytelling collide within culture. With this unique campaign collaboration, we’re empowering creators and fans to experience Avatar: Fire and Ash in a rich, dynamic way that expands the world of Pandora far beyond the screen.”
#Avatar Hub Experiences and Creator Spotlights
Powered by TikTok Spotlight, we’ve created an immersive content hub to bring the incredible world of Avatar to life. Search “Avatar” on TikTok to access the hub, quiz and explore creator videos on the science, nature and design behind the world of Pandora.
The Trial of Spirit (Awaken your Spirit) – Take the “Becoming Na’vi” quiz to reveal your Na’vi archetype, learn which clan from the Avatar universe you fit into, and then share your results on TikTok to connect with other clan members.
The Trial of Knowledge (Explore Pandora) – Watch exclusive content from TikTok creators that explores Avatar through the lens of science, nature, and design as they dive into topics like how life on Pandora survives, the biology behind Pandora’s flying creatures, and a break down of the Na’vi’s powerful bow.
The Trial of Connection (Establish a Tsaheylu Bond) – Share your in-app activity and invite friends to participate in taking on new tasks together.
Avatar + TikTok Exclusive Film Content
In addition, a never-before-seen clip from Avatar: Fire and Ash debuts on @tiktok available exclusively on TikTok for 24 hours. Use it as inspiration to create your own Avatar fan edits and tributes!
To ignite creativity even further, select TikTok creators are invited to make content with another exclusive clip from the film using #TikTokAvatarContest to compete for a chance to win prizes, including a trip to New Zealand to visit Wētā Workshop, a trip to Los Angeles to visit James Cameron’s Lightstorm Entertainment Studio, or signed Avatar memorabilia.
Follow the official Avatar account on TikTok to discover exclusive film clips, trailers and special content.
The film also stars Sigourney Weaver, Stephen Lang, Oona Chaplin, Cliff Curtis, Joel David Moore, CCH Pounder, Edie Falco, David Thewlis, Jemaine Clement, Giovanni Ribisi, Britain Dalton, Jamie Flatters, Trinity Jo-Li Bliss, Jack Champion, Brendan Cowell, Bailey Bass, Filip Geljo, Duane Evans, Jr., and Kate Winslet.
The third film in James Cameron’s phenomenally successful “Avatar” franchise, Avatar: Fire and Ash to open exclusively in theaters worldwide on 19 December 2025.
