TCL deepens Partnership with Arsenal, Announces Bukayo Saka as Brand Ambassador
TCL Electronics, a global leader in consumer electronics and the world’s No. 1 Mini LED and ultra-large TV brand, proudly announces Arsenal’s Bukayo Saka as its Brand Ambassador. It marks a significant milestone in strengthening the brand’s global partnership with Arsenal Football Club, where TCL serves as Official Global Consumer Electronics Partner.
TCL has recently teamed up with Arsenal and Bukayo Saka with the launch of “Inspire Greatness, Together”, a new campaign that celebrates how football brings people together through moments on and off the pitch. It reflects the belief that greatness is not defined only by the game itself, but by the collective emotions, connections, and everyday rituals that unite supporters around the world.
TCL’s philosophy as a global technology brand—built on discipline, long-term commitment, and meaningful connection—sits at the heart of this campaign and mirrors the professional qualities of Saka and Arsenal Football Club.
Ms. Sunny Yang, General Manager of TCL Middle East & Africa Business Group, said:
“We are proud to announce Arsenal’s Bukayo Saka as a TCL Brand Ambassador. We have built a fantastic partnership with Arsenal, and this next step of partnering with someone as respected and iconic as Bukayo Saka feels like a natural progression. He represents hard work, humility, and authenticity, and he is admired not only for how he plays, but for who he is. These are the values through which TCL inspires greatness.”
The campaign builds on TCL’s multi-year global partnership with Arsenal, which spans both the Men’s and Women’s First Teams. As Official Global Consumer Electronics Partner, TCL continues to integrate technology into the fan experience through content, storytelling, and immersive viewing experiences with Bukayo Saka at the center of this connection between the game and Arsenal’s global community of supporters.
“Inspire Greatness, Together” is a celebration of the communities that live football every day, brought to life through the club and Bukayo’s own story and presence. The campaign recognizes that greatness is shaped not only by moments on the pitch, but by the shared experiences that happen on and off it.
Watch the campaign film here.
More information on these units and more can be found at TCL South Africa | TVs and Electronics | TCL.com.
Connect with TCL Electronics South Africa on social media:
Facebook | Instagram | Twitter | YouTube
About TCL
TCL Electronics is a fast-growing consumer electronics company and leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally with 22 manufacturing facilities and over 90 000 employees around the globe. According to OMDIA, TCL has been ranked the number one bestselling Android TV and the number two LCD global brand in terms of sales volume consecutively in 2019, 2020 and 2021. TCL specialises in the research, development and manufacturing of consumer electronics products ranging from TVs, audio and smart home products. After spending 40 years at the forefront of consumer technology, TCL has pushed the boundaries of what’s possible, raising the bar across our industry, and proudly pioneering new innovations. TCL introduced the world’s first big-screen QLED TV in 2014, pioneering quantum dot colour technology and more recently in 2019, TCL introduced the world’s first Mini-LED TV raising the bar for depth, dimension, and contrast.
