Tapputi Celebrates Its 3rd Birthday With A Dream Realized In The Fayoum Desert
A vision eight years in the making — Tapputi marks its 10th milestone shoot, launches its Festive Season Collection, and celebrates its clients: One Tribe, One Essence.
Luxury perfume house Tapputi Egyptian Perfume Oils, owned by Tapputi International Ltd, celebrated its 3rd birthday and 10th milestone shoot with a cinematic production set deep in Egypt’s Fayoum Desert, where golden sands meet the shimmering Magic Lake.
The shoot, themed “Golden Essence – A Gift of Timeless Luxury,” not only captures a dream eight years in the making but also marks the launch of Tapputi’s Festive Season Collection and the exquisite Nefertiti’s Garden Limited Edition Luxe Box, dropping 25 October 2025. Most importantly, it celebrates Tapputi’s clients — One Tribe, One Essence — whose loyalty and passion have shaped the brand’s journey.
Dream Eight Years in the Making
Founder and CEO, Alishia van Deventer, says:
“From the very beginning, it’s been our dream to shoot in the heart of the Fayoum Desert. It took eight years of planning, patience, and persistence — but standing on those dunes overlooking the Magic Lake, it was clear this wasn’t just our dream; it was a celebration for every member of our tribe who believes in Tapputi.”
Led by internationally acclaimed Art Director & Photographer, Dina Yosry, and Creative Director, Danelle Liebenberg ElFar, the Tapputi team journeyed six hours from Port Said to Fayoum — one of the world’s oldest natural oases — for what became a transformative and unforgettable production.
The adventure included dune rides, sandboarding, and fierce desert winds that challenged the team. But when the sun broke through, the desert revealed its magic, providing the perfect canvas for Tapputi’s story of heritage, luxury, and connection.
The Setting: Fayoum’s Magic and Majesty
The Fayoum Desert is often called “Egypt’s Hidden Jewel” — home to the mystical Magic Lake, whose colors shift with the sun, and the Valley of the Whales (Wadi El-Hitan), a UNESCO World Heritage Site preserving ancient whale fossils.
This unique landscape mirrors Tapputi’s philosophy: blending ancient tradition with modern elegance, and creating a space where people, culture, and beauty converge.
An International Celebration of Essence
The shoot featured a collaboration of Egyptian and South African teams, with international models bringing Tapputi’s vision of unity, beauty, and luxury to life.
Tapputi extends heartfelt gratitude to the behind-the-scenes crew — stylists, lighting technicians, coordinators, and local guides — who transformed the desert into a living masterpiece.
“This shoot was not just a production,” says Yosry. “It was a global celebration of artistry, heritage, and the incredible community that is Tapputi’s tribe.”
Golden Essence. One Tribe. One Essence.
The Nefertiti’s Garden Limited Edition Luxe Box, launching 25 October, leads Tapputi’s Festive Season Collection — a tribute to timeless elegance, heritage, and the loyal clients who form One Tribe.
“Three years of Tapputi. Ten shoots. One unforgettable desert. And eight years of belief,” says Van Deventer. “This moment is for our tribe — our clients, supporters, and friends — because together, we are One Tribe. One Essence. Always.”
Where to find Tapputi:
Buy in-store at:
- Bespoke Gifts & All – Pretoria, Waterkloof Ridge
- Beachsand Interiors for Coastal Living: Cape Town, Knysna, Mosselbay, George
- The Beach Fairy – Langebaan
- The Coral at Beacon Island Hotel – Plettenberg Bay
- La Exquisite – Klerksdorp
Your Fragrance. Your Story. Define yourself with Tapputi.
About Tapputi Egyptian Perfume Oils
Founded in South Africa and inspired by Tapputi-Belatekallim, the world’s first recorded chemist of ancient Babylon, Tapputi Egyptian Perfume Oils, owned by Tapputi International Ltd, revives the sacred art of pure, alcohol-free perfumery. Each oil is crafted from authentic Egyptian essences, blending heritage with contemporary sophistication.
Tapputi’s guiding philosophy — Golden Essence: A Gift of Timeless Luxury — celebrates the enduring power of scent, culture, and community.
Connect with Tapputi on social media:
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