Ster-Kinekor Unveils The Ultimate Cinematic Destination
Ster-Kinekor, the leading cinema exhibitor in South Africa, is proud to announce the opening of its first IMAX® with Laser theatre in Gauteng. Situated at The Zone @ Rosebank cinema complex, the official launch takes place on 10 April and establishes the site as the chain’s premium cinema destination across the region, offering an unparalleled sensory experience for moviegoers.
The state-of-the-art IMAX® with Laser cinema is the latest addition to Ster-Kinekor’s portfolio of specialist formats at The Zone. These include three luxurious Cine Prestige theatres, the fun and colourful Kids’ Cinema, and SK-Xperience, an interactive entertainment offering within the complex, together ensuring the best cinema experience for cinema goers.
Mark Sardi, CEO of Ster-Kinekor, said:
“There is an undeniable magic in the big-screen experience that simply cannot be replicated at home. Cinemas remain uniquely relevant because they deliver films the way directors made them to be seen – on the biggest canvas, with immersive sound and uncompromised image quality. And this is what the IMAX Experience® epitomises.”
It is interesting to note how many more filmmakers are now choosing to shoot their films exclusively with IMAX cameras to give audiences the complete Filmed For IMAX® experience. The latest IMAX with Laser Technology theatre at The Zone ensures that cinema fans will get to feel the full scale and emotion of the director’s vision when they watch their films as they were made to be seen.
IMAX® with Laser technology, IMAX’s most advanced entertainment experience, offers a next generation laser projection and enhanced multi-channel sound system exclusive to IMAX theatres. Immersive by design, the technology is developed from the ground up to deliver crystal clear, lifelike images and precision audio for a moviegoing experience unlike any other. The experience is set apart by a ground-breaking 4k laser projection system that features a new optical engine, custom designed lenses, and a suite of proprietary technology that delivers brighter images with increased resolution, deeper contrast, and the widest range of colours exclusively to IMAX screens.
The theatre has been configured to maximise sightlines and acoustic immersion to enable audiences to experience films with the scale and clarity for which IMAX is known. It features a screen that is 17m wide and 9,7m high, and will accommodate approximately 285 seats.
“Being at the forefront of the latest big-screen technology ensures that our guests always enjoy great movie moments at their greatest. There is an excellent slate of upcoming titles in IMAX, and their releases will be further enhanced with this latest laser technology,” comments Sardi.
The new cinema launches officially on 10 April with two features sharing the IMAX screen – The Super Mario Galaxy Movie and Project Hail Mary, followed by Lee Cronin’s The Mummy from 17 April. Cinema fans can then look forward to the much-anticipated release of the Michael Jackson biopic Michael in IMAX when that title releases on 22 April.
Ensuring The Zone becomes the go-to destination for the release of major blockbuster titles, upcoming films releasing in IMAX include: Mortal Kombat 2 (Filmed For IMAX – 08 May), Mandalorian & Grogu (Filmed For IMAX – 22 May), Disclosure Day (10 June), Toy Story 5 (19 June), Supergirl: Woman of Tomorrow (Filmed For IMAX – 26 June), Moana Live Action (10 July), The Odyssey (Filmed For IMAX – 17 July), Street Fighter (Filmed For IMAX – 16 October) and Dune Chapter 3 (Filmed For IMAX – 18 December).
Placing an IMAX in the Rosebank precinct makes the premium big-screen experience more accessible to nearby communities, including the Parks, Hyde Park, Sandton and neighbouring suburbs. The opening at The Zone represents the next phase of investment in this premium large-format exhibition, and underscores Ster-Kinekor’s focus on maintaining and expanding flagship cinema experiences across South Africa.
Book your tickets now on the new-look SK website or download the new and improved SK App on your smartphone. For news and updates, go to Facebook or Twitter. For all queries, call Ticketline on 0861-Movies (668 437).
Use the hashtags: #DoMoviesRight #SterKinekor #IMAXExperience #FIlmedForIMAX
