Natural Sales Company Brings the Power of Mineral Wellness to South Africa
With a legacy rooted in natural health and healing, Natural Sales Company is proud to continue its mission of improving lives through high-quality, mineral-rich supplements. Founded by Jack and Blanche Goodman, the company has spent over four decades educating South Africans on the importance of natural wellness and the vital role of minerals in overall health.
The journey began in 1983 in Hermanus, where the Goodmans opened their health food store, Fruits of the Earth. What started as a passion for sharing organically grown foods and natural remedies quickly evolved into a lifelong commitment to helping others achieve better health.
Their path took a transformative turn when they discovered research on the exceptional longevity of the people living in Okinawa, Japan – one of the world’s five renowned “Blue Zones,” where people live to 100 years and over in good health, with very little degenerative disease. Central to this longevity is mineral-rich drinking water naturally abundant in ionic minerals, known as The Milk of the Ocean. “OCEANMILK”
Recognising the potential of these minerals to support health, the Goodmans introduced OCEANMILK® Coral Calcium to South Africa. Sustainably sourced from the pristine coast of Okinawa, this unique supplement contains over 70 minerals and trace elements, including high amounts of calcium and magnesium in a natural 2:1 ratio. Importantly, no living coral is harmed during the harvesting process, ensuring environmental responsibility remains a priority.
Building on this foundation, Natural Sales Company has expanded its offering with Bio77 Concentrated Minerals and Trace Elements – a high magnesium, low sodium natural supplement sourced from the Great Salt Lake in Utah, USA. Containing 77 ionic minerals in a highly bioavailable form, Bio77 is rich in magnesium, an essential minerals which is mostly lacking in modern diets.
Jack Goodman says:
“Every second of every day, the body relies on minerals to function. From supporting the nervous system to maintaining energy, sleep digestion and hydration, minerals are fundamental to our well-being – yet so many people are unknowingly deficient.”
Bio77’s highly concentrated formula – up to 50 times stronger than seawater – means only a few drops in a glass of water are needed, making it both effective and environmentally efficient to transport and use. It is also suitable for a wide range of dietary needs, including vegan, vegetarian, kosher and gluten-free lifestyles.
As awareness grows around the impact of stress, poor diet, and environmental factors on health, Natural Sales Company remains committed to providing clean, ethical and effective solutions.
An additional product in this range is Bio77 HYDRATE Super Concentrated Electrolytes, containing all the electrolytes required for hydration and fast recovery, with zero calories, gluten free, sugar free, vegan, non GMO, free from colourants and preservatives.
Goodman adds:
“For us, it has always been about people. We’ve built relationships with our customers over decades and nothing is more rewarding than hearing how their health has improved. That’s what drives us every day.”
With a strong foundation built on quality, integrity and care, Natural Sales Company continues to lead the conversation around mineral wellness in South Africa – helping individuals take simple, natural steps toward better health.
Connect with OceanMilk on social media:
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Connect with Bio77 on social media:
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