FAME Week Africa to host first-ever MIP Africa.
Following the successful addition of MIP China and MIP Cancun to the MIP Markets portfolio in recent years, RX Africa will be launching MIP Africa as part of FAME Week Africa, the continent’s leading event for business development for the creative industries.
Whether you are involved in producing, distributing, financing or buying Film and TV content for Africa audiences, MIP Africa is the Content Market that will put you face-to-face with the people, content and ideas to give your business a new doorway to huge opportunity.
MIP Africa offers a unique experience of pre-scheduled one-to-one matchmaking that guarantees meetings between Distributors, Producers & African Buyers and Commissioners to support programmes sales and co-production partnerships. It’s a thrilling opportunity to unwrap your freshest Film and Television content to African and International Buyers.
Designed to connect with TV industry leaders, MIP Africa will form the film pillar of FAME. Exhibitors will be pan African based and enjoy a platform created specifically to showcase the skill and capability of the continent.
MIP Markets are the world’s leading entertainment content markets . MIPCOM and MIPTV are the two biggest weeks in the international television calendar, bringing together the largest gathering of global buyers, distribution and production communities. MIPCancun, now in its 8th year, and MIPChina which launched in 2017 have rapidly become the leading international content market and conference for their regions.
MIP Africa a perfect fit for FAME Week Africa
Carol Weaving, CEO of Reed Exhibitions Africa, says holding company MIP Markets’ history and ongoing success makes MIP Africa perfect for FAME Week Africa.
“As a strongly represented pillar in FAME Week Africa’s Film sector, MIP Africa will bring everything from blockbuster programming to ground-breaking partnerships and a great history with global and international buyers including Multichoice and Showmax. We couldn’t be more thrilled to welcome MIP Markets on board.”
Bringing together leading professionals coming from around the world, MIP Africa will follow in the footsteps of MIPCOM, MIPTV, MIP China and MIP Cancun as the unrivalled business development cornerstone of the Film and Television industry.
According to Jérôme Delhaye, Director of RX France’s Entertainment Business Unit, African content is currently in great demand, and MIP Africa is the perfect platform to highlight this in-demand talent.
“Following the success of MIP Cancun and MIP China and given the huge potential and interest that there is around the African TV market, the launch of MIP Africa and the collaboration with RX Africa is a timely and exciting development,” says Jérôme Delhaye. “We’ve seen huge growth in the feature film sector, with domestic demand for the diverse local production in such key territories as Nigeria, particularly strong. Now we are seeing increased activity in the TV industry, with the more original productions. We hope that MIP Africa will help support the continent’s production and distribution sectors, developing domestic consumption across Africa and bringing African shows to the world market.”
JP Smith, the City’s Mayoral Committee Member for Safety and Security, The City of Cape Town, says the Mother City is delighted that MIP Africa will be forming part of FAME Week Africa in 2022.
“This again solidifies the Host City of Cape Town’s broader strategy to provide more platforms for creatives from around the world and the rest of the continent. Whether it is film, the arts, entertainment and new media, there are few places in the world to rival the beauty, cutting edge facilities and raw talent Cape Town opens up for an industry hungry for unique content.”
Judy Goddard, Event Director of Fame Week Africa, says the excitement is palpable as the teams work their way towards this African first.
“The engagement we’ve had with exceptional talent so far has been uplifting. We are thrilled to be working with our hosts, The City of Cape Town, and to have the support of so many industry leaders.”
“Let the show begin…”
For more information on FAME Week Africa’s content partner MIP Markets, explore the MIPCOM (Oct 11-14, 2021) website or follow on social media: