Maison Deux opens at Hyde Park Corner, introducing South Africa’s first luxury department store and Marc Jacobs Café

Hyde Park Corner continues to refine its luxury retail mix with the arrival of Maison Deux, a new concept that brings together international fashion, curated homeware and a café experience in a single space. The opening also marks the debut of South Africa’s first Marc Jacobs Café, adding a distinctive new draw for visitors to the centre.

Developed by the Al Capone Group, Maison Deux presents a tightly edited selection of globally recognised fashion houses including Etro, Kenzo, Missoni, Givenchy, Marc Jacobs, Isabel Marant, Stella McCartney and Giuseppe Zanotti. The store also includes the multi-branded Al Capone selection, featuring Moncler, Maison Margiela and the group’s Capone label.

Beyond fashion, the store introduces a considered home and living offering to Hyde Park Corner. Shoppers can explore Etro Home, Lisa Corti, OW London, Missoni Home, Stories of Italy, Zarina Tableware and Dolce & Gabbana Casa, creating a destination that caters to both wardrobe and interior expression.

At the centre of the store sits the Marc Jacobs Café, inspired by the energy of New York. Designed as a social hub within the retail environment, the café pairs design-led interiors with a curated menu, encouraging visitors to spend more time in the space rather than simply passing through.

The name Maison Deux, meaning “the house of two“, reflects the meeting of Al Capone’s retail heritage with a more experience-led retail approach. Drawing influence from European department stores, the concept introduces a retail format still rarely seen in South Africa, where fashion, interiors and café culture exist under one roof.

Francois du Buisson, Hyde Park Corner’s General Manager, says:

“Maison Deux reflects the kind of layered retail experience our shoppers increasingly look for. Welcoming a concept of this nature, together with South Africa’s first Marc Jacobs Café, adds something genuinely new to our retail mix and reinforces Hyde Park Corner’s focus on distinctive, well-considered brands.”

In collaboration with the fashion houses, Maison Deux has introduced exclusive pieces for its launch, adding a sense of discovery for Hyde Park Corner shoppers. The considered brand mix strengthens the centre’s reputation as a destination for shoppers seeking international labels alongside unique retail experiences.

Maison Deux is now open at Hyde Park Corner, offering visitors a new retail concept that brings together fashion, interiors and café culture in a single, carefully curated environment.

Hyde Park Corner Operating Hours:

  • Monday to Saturday: 9am – 6pm
  • Sundays and Public Holidays: 10am – 3pm

Address:

  • Corner of William Nicol Drive and Jan Smuts Avenue, Hyde Park

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About Hyde Park Corner
The hallmark of a Hyde Park Corner shopping experience is the desire to repeat it!

Hyde Park Corner is the epitome of fifty-something and fabulous. Since 1969, when it opened as the first fully enclosed, decentralized shopping centre in South Africa, this benchmark of South African retail has remained current, relevant, and diverse. Constant re-invention through a series of considered updates both in terms of tenant offering and aesthetics, has been key in consistently offering our customers the benchmark which is synonymous with the Hyde Park Corner retail experience.

Our mall’s trademark offering for discerning shoppers combines a choice of innovative brands intermingled with convenience and a refreshingly authentic flair. Hyde Park Corner’s light and spacious centre, in a prime Johannesburg location, is home to hundreds of international brands within 109 iconic bespoke retail stores; and because shopping and dining are synonymous with a satisfying shopping experience, six alluring restaurants cater to a diverse range of tastes and occasions, from fine dining to meze on the move.

Hyde Park Corner is the place where creativity and comfort magically connect… a place where shopping for art, antiques, superb fashion, unique homewares, or quirky craftsmanship, is a reality. The Cortina Fashion Court bears testimony to our flair for securing a distinguished blend of international iconic fashion brands and blending them perfectly with the very best in Proudly South African brands. The centre also provides a wide range of medical, dental and health professionals, high-tech banks, cinemas and other services – our offering follows a holistic approach to shopping.

Whether you are popping in on the way home from work for a quick bite or making a day of it with friends, the centre’s timeless elegance remains a huge draw card for local and international visitors.