e.tv Revamps Its Prime-Time Schedule
e.tv revamps its prime-time viewing schedule with a strategically bold line-up launching on 19 January 2026. This is not just a shuffle of shows; it represents a complete rethinking of how storytelling flows throughout the evening, aimed at enhancing prime-time TV for South African households.
The evening begins where every great night should: with clarity. At 18:30, e.tv News anchors the schedule, delivering trusted, comprehensive coverage that keeps South Africans informed and connected to the stories that matter.
The drama begins from 19:00, and viewers are swept into an uninterrupted wave of compelling storytelling that builds in intensity and emotion as the night unfolds. Kelders Van Geheime draws audiences in with its intricate secrets, seamlessly leading into the glamour and ambition of House of Zwide at 19:30. As the clock strikes 20:00, the nation’s favourite, Scandal! takes centre stage with its explosive twists and unforgettable characters. The momentum continues with Isitha: The Enemy at 20:30, delivering high-stakes drama that refuses to let go.
By 21:00, Smoke & Mirrors intensifies the evening with its bold narrative twists. The night then shifts into its late-prime block at 22:00, where gripping tension reigns. Gold Diggers pulls viewers deeper into stories of power, betrayal, and ambition. As the evening winds down, Ashes to Ashes offers nostalgic, edge-of-your-seat moments before Uzozisola closes out the night with culturally resonant storytelling that speaks directly to the heart of South African audiences.
This is more than a new schedule; it’s a carefully crafted experience, a seamless, story-driven journey from early evening through to late night.
Helga Palmer, Group Head of Content Development & Strategy at eMedia Investments, said:
“This move marks an exciting evolution for our prime-time block. We’ve lined up our biggest, boldest shows to create a seamless viewing experience that keeps audiences engaged from early evening into late night. Our viewers value strong, meaningful stories, and this new schedule is designed to deliver exactly that.”
The strategic revamp reinforces e.tv’s position as South Africa’s leading free-to-air entertainment destination, delivering impactful storytelling that resonates nationwide.
About e.tv
e.tv is South Africa’s largest free-to-air television channel, reaching over 20 million viewers daily. As part of eMedia Investments, e.tv delivers a bold mix of local and international programming, ranging from award-winning news to compelling dramas and entertainment that reflects the diverse nature of South African audiences.
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