Celebrating nearly 24 years of success with a new logo
Clover Mama Afrika is excited to announce the launch of their new logo, which beautifully represents the Mama Afrikas forming part of the project, which turns 24 later this year, and provides a beacon for what the project is passionate about – upskilling and empowering women.
Elain Vlok, Manager, Clover Mama Afrika Trust, says:
“The refreshed corporate identity has been modernised and really encompasses what we stand for as a project. ‘Ukwakha Isizwe’, meaning, ‘building and nurturing a nation’ is at the heart of what we strive to do.”
“The new logo is a refreshed and revitalized version of the previous logo, as it is still built around the image of a strong, fearless and empowered Mama Afrika, which embraces the project’s narratives and African roots. The logo refresh marks a significant milestone in our journey as South Africa’s most awarded corporate social investment (CSI) project, Clover Mama Afrika has set the benchmark for sustainable community development.”
Vlok adds that the logo demonstrates the project’s essence of serving communities, embracement of creative expression and focus on skills development.
“I am proud to introduce our reimagined logo which provides additional inspiration to continue to work hard and strive to uplift and empower women in rural communities. We have come incredibly far as a project and walked a long, and at times tough road with our Mama Afrikas, who put their heart and soul into the centres, their communities and themselves, improving and bettering themselves every chance that they get. This refresh honours the rich legacy of the initiative while ensuring that its brand remains modern, impactful, and aligned with its ongoing mission to uplift and equip underprivileged women, individuals, and communities across South Africa. Through this evolved identity, Clover Mama Afrika continues to inspire, innovate, and drive meaningful change for generations to come,” concludes Prof Vlok.
Clover Mama Afrika has established a reputation for being one of South Africa’s most innovative and sustainable corporate investment projects. The project currently has 28 operating Clover Mama Afrikas who collectively manage 277 income-generating projects and 39 added value projects. With skills transferred to 16,016 community members over the years, the benefits of upskilling can be clearly seen.
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About Clover Mama Afrika
Clover Mama Afrika is a sustainable Corporate Social Investment project that has been in existence since 2001. Over the years the project has hosted 1,917 training sessions with skills transferred to 16,016 community members over the years. Teaching and guiding strong females (lovingly called ‘Mamas’ due to their standing in their neighbourhoods) in communities all over the country, in order to build their skills and sustain and improve their own community projects. Only the most committed are enrolled and these include women looking after orphans, the elderly and those suffering from HIV/Aids.
